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The great news on the direct response industry is that its marketing can be tracked and is measurable. In this day and age of determining ROI being able to analyze the metrics on a campaign is a key to success.
Direct Response Industry Blog keying on direct marketing and its ability to be tangible, personable, and measurbable.
1 Comments:
I agree Bill that an integrated approach and strategy to direct marketing is the way to go.
2:37 PM
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