List Selection Important for Prospecting
Lists are an important element in any mailing. The following questions are important in developing the best mailing lists:
1) Do you know as much about the names you are renting as your house files?
2) How much do you know about your house files?
3) Which lists work well for what offer or program?
4) Are you capturing key codes and doing back end analysis to get information for future mailings?
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